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Career Advice for High-Impact Activism

by Nick Cooney on January 29th, 2013

Nick Cooney is the Founder and Director of The Humane League – Effective Animal Activism’s top recommended charity - and the Compassionate Communitites Manager at Farm Sanctuary. He’s also the author of Change of Heart, which is about how we can use an understanding of psychology to make social advocacy more effective (we recommend it!). As a member of 80,000 Hours, we asked him to share his thoughts on how to create impact with your career.

Please note that this does not represent the views of Farm Sanctuary.

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So you want to do the most good you can in life. Great! Adopting a thoughtful view where you try to do the most good you can in everything (what job to have, where to donate, how to use the limited resources you have, how to live your life) is probably the most important step you can take. Since you’re visiting this website, I imagine it’s a step you’ve already taken.

But what comes next? What career path offers the opportunity to do the most good in the world? While I would definitely not claim to be an expert on the subject, here are the best thoughts that I can share with you.

The Issue

Naturally, one of the most important questions is what issue to focus on. Your view on this may change in time; mine certainly did.

During most of college, the majority of my work was focused on social justice and environmental activism. Eventually, however, I realized that it was in the area of our planet’s use and abuse of animals that there was both the greatest amount of physical and mental suffering, and the opportunity to reduce the greatest amount of physical and mental suffering. (I do think that population control efforts, particularly when focused on the industrialized world, may offer a similar or possibly greater reduction in suffering for the same costs.) Certainly anti- poverty efforts offer the potential to do enormous good as well, though as best I can tell not to the same level as those other two issues. It’s certainly possible to choose a career path prior to settling on the issue or issues you see as having the highest impact, since most advocacy skills are translatable across fields. The most important thing is continually honing the approach: how can I, and how can this cause, accomplish more good?

  1. College – I attended a mid-range (in terms of educational ranking) University on the outskirts of New York City. When applying for colleges, I didn’t apply to Ivy League universities because I wanted to go to a school that I thought would have a more diverse student body, which it did. If I could go back in time though, and were I ever to attend graduate school, I would absolutely choose as prominent a school as possible – in the U.S., Yale or Harvard. Why? Because of the connections. One of the most important things that you can take from University, aside from the credentials that can allow you to make money to donate, is connections. Given the number of future influencers, future wealthy individuals, and future politicians and business leaders that occupy elite schools, what better place to both make your mark in the short term (by constant on- campus advocacy) and long term (through cultivating and maintaining friendships with as broad a range of people as possible, and not just those who agree with you on social or other issues).

  2. Choice of Major – What major is most useful to having a high impact? One way to approach things is to pursue the major that in the long term will allow you to have the highest income, so that you can donate a maximum amount of money to effective charities. Just imagine if, say, Warren Buffet, were a devoted vegan or devoted supporter of efficient anti-poverty efforts. While few will ever become billionaires, it’s certainly conceivable that entering certain business, finance, medical or law fields can net you an income of hundreds of thousands to a million dollars a year within a decade or so after college. The amount of good you can do with an income like that is incredible. And, you’d likely be connected with many other extremely wealthy and powerful individuals, which also has great value. If this is your approach (and it is a very, very good approach), the best thing to do would be to consider your skills and potential, examine the average earnings of various fields, and pursue the career with the highest earning potential (and a high likelihood of reaching that high earning potential).

On the other hand, if your goal is to work directly in the advocacy field, choice of major is – in my opinion – generally irrelevant. My depth of experience is generally confined to the field of animal advocacy, but in surveying that field as a test case it’s clear to me that the most effective advocates do not have any particular educational background. What makes them so effective is their hard work ethic; their utilitarian approach; their great social skills; and their tactician’s ability to get things done and move other entities in the right direction. None of these things will be learned in the classroom, regardless of your major.

The skillset that will improve the total impact of any field of advocacy, whether it is animal advocacy, anti-poverty efforts, or anything else, is not a particular major. (Sorry lawyers, business students, and everyone else! Though from the right school those can be helpful credentials for getting you into positions of influence.) It’s those qualities I mention above. And it is building up your intelligence of what works and what doesn’t in that field, so that after years of experience you can help drive the field, or part of, in a smarter direction. Once that is the case – once you are sure that you can do a better job than others in position of influence – then you can do what is needed to insert yourself into as powerful a position as possible, so that you can do the most good for the world.

But keep in mind this is not book or theoretical knowledge, it’s learned from experience. Advocacy movements only respond to, people who carry out a better approach, not describe one. Academics have virtually no impact whatsoever, regardless of how great (or groundless) their theories and suggested refinements are. Skills are learned through doing, succeeding, failing, and – most importantly – always trying to emulate those who are doing things best, and then improving upon them.

The one exception I’d point out in terms of career is pursuing a career where you can bring about technological fixes to social problems. For example, if there were even 5-10 smart young advocates who decided to pursue a career in food science with the sole goal of hastening the production of commercially viable in vitro meat, the results could be incredible. (Although, by the same token, if you can take a very high paying job you can just hire others to do this work for you. However there is something to be said for the passion that goes with doing something yourself, so having animal advocates working on this issue would likely yield much quicker results than hiring non-animal advocates who are only doing the work for the paycheck and the scientific curiosity.)

Certainly similar technological breakthroughs may be able to help alleviate other social and environmental issues. One other example of a technological advancement that could eliminate a massive amount of suffering is the development of simpler, cheaper sterilization procedures or contraceptive drugs, such as this work currently being done in India. I do believe that the most significant advances in bettering the world will come about in large part through technological solutions (pushed into being sometimes by ethical motives, sometimes by financial).

So there you have it! While I have no particular qualifications for providing career advice for maximum social impact, I hope you’ll consider the above and I hope it is of use to you! Feel free to email me at ncooney@farmsanctuary.org if I may be of any assistance.

Please note that the views expressed here are solely those of the author and do not necessarily represent those of Farm Sanctuary


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miguel12 January 30th, 2013

After reading some nice stuff in your article I really feel speechless, because it is quit pretty article. Beside this it is also a long lasting article. Thanks for giving me such type of useful information..

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Brian Tomasik January 30th, 2013

I agree about choice of college. I often say that college is first about signalling your intelligence / work ethic, second about networking, and third about actually learning. It’s not that you don’t learn some insightful things in college, but you could learn those anywhere (reading textbooks, Wikipedia, etc.), and you don’t need to pay big money to do that.

I agree with the comments about majors too. If you’re entering a specialized field that requires a certain undergrad degree, it matters for that reason. If not, then major doesn’t matter much, except again for signalling reasons. So it’s generally good to choose a quantitative major for more effective signalling, although choosing something you enjoy and in which you’ll get good grades is important too.

My experience is that for almost any job outside of academia, the actual content that you learn in college is mostly irrelevant. You learn what you need to know on the job itself. So college is basically an exercise gym and testing ground.

I’m not sure I agree that academics have almost no impact. It depends a lot on the field and the kind of work they do. It seems possible that Peter Singer has indirectly helped more animals than anyone else in world history, maybe several times more than the next person. Some fields of advocacy, like reducing wild-animal suffering or averting computational suffering in the far future, are heavily academic at this point because so little is known about the correct approach. Once a cause becomes more practical (like veg outreach is), at that point academic theories matter less. Still, they must be relevant, or else you wouldn’t have relied on academic studies for “Change of Heart.” :)

Thanks for the post, Nick!

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Nick Cooney January 30th, 2013

Miguel- Thanks! Brian - Touche, good points re academics :) My only thoughts in response are: a) Singer had an impact because of his books, not teaching or research papers, though obviously those did rest on a bedrock of academia. not easy to follow in his footsteps though! b) def agree the work of academics can be very useful (good point there), i guess what i meant to say in the post is that for someone who wants to do the most good possible, that’s not the place to do the most good. (Because other options can do more good, because the most useful research can be done or at least commissioned by non-academics who will know the most important things to research, and because a lot of the basic research already has been or will be done by people who would not otherwise spend their time doing great things for the world). But I did not mean to denigrate them as a class, so thanks for pointing out the positives!

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Brian Tomasik January 30th, 2013

”Nick: because a lot of the basic research already has been or will be done by people who would not otherwise spend their time doing great things for the world”

Yes, exactly. This is why I think outreach and spreading better values are usually more important than gaining more knowledge. Exceptions include (a) when you have to do some internal research just to know where to begin advocating and how best to do that, like with Effective Animal Activism and (b) cases like Robert Elwood’s research on crab sentience where the research itself can be one of the most compelling ways to make people care more about the topic and can serve as a way to channel and build concern for invertebrate suffering. In general, I think high-leverage research will usually look like activism (e.g., Peter Singer’s writings or the advice of 80,000 Hours).

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Jo January 31st, 2013

Thank you Nick. I cannot tell you how cathartic it is to read that academics have virtually no impact. Now at the point of almost finishing my PhD, this has something that has troubled me for years and I CANNOT WAIT to be finished with academia and finally start achieving something good for the world.

From my time working in animal advocacy, I think technological skills that also cross into the creative realm are the best type to have. There is a huge need for activists with the ability to create good designs: print, online, merchandise, video, photography, etc. In addition, communication skills that are straightforward, creative, and usable in social media are highly sought after. I think this is one area where a particular major in comms or marketing is still useful. A lot of people think they have good communication skills - and perhaps they do have adequate skills, but not at the level high impact activists and activist groups require. This level can really only be achieved as a result of experiencing heavy editing by professors and student teachers who resent you and your brilliance ;-)

Thanks for the insightful article!

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Kelly February 4th, 2013

Hi Nick, I’m a fan of your work and also have thought about these questions a great deal myself (and am thinking about them all the more now that I have children). Two lines of thought are as follows (not refutations or criticisms – just questions/observations/concerns/thoughts that have occurred to me as I’ve thought through these same issues):

1) You said you’d have chosen an Ivy League “given the number of future influencers, future wealthy individuals, and future politicians and business leaders that occupy elite schools.” My understanding, however, is that the elites at these schools tend to surround themselves with their peers (selective dining groups, sororities, etc. that recruit from their prep school networks) for a rather insular class experience. I think one would have to be either lucky or a really charismatic extrovert to develop positive influence over these people. And, finally, I wonder – given that people who benefit from the status quo tend to believe in its worth more than others – if those people would be less likely to listen to a more idealistic person. The Tyson family’s son went to Yale. That’s not proof, but it makes me wonder how many of these corporate families’ kids would want to question the status quo thanks to a persuasive college friend or roommate? These are empirical questions. I just do not know the answers, but maybe you can find some folks who attended the Ivies as activists and idealists and can lend some insights? It also strikes me that there might be a big trade-off between graduating with a bunch of student loan debt from a very expensive school versus a “free ride” at a “lesser” school? Unless you’re going to be a high earner, that debt might inhibit one’s ability to choose a career as an activist or donate to charity. Again, just some thoughts as you develop your own thoughts about this further.

2) There’s a huge risk in assuming persons who become high earners with the idea of donating to charity will actually do so. As you already know, what happens in our more and more stratefied society is that we only see and live near folks “like us.” First, this sets our idea of normal, so the richer you get, the more you still think of yourself as just middle class or not doing as well as so-and-so (e.g., the hedge fund managers who run to their therapists when their bonuses aren’t as obscene as their colleagues’). In America, almost everyone thinks of themselves as middle class. But, second, even if one could resist that temptation, there’s a reason people try to live like others in their peer group. If your home, car, etc. is not “up to par” to those you work with and who may be promoting you, this can really keep you from being advanced on the ladder because it signals your unworthiness (“He makes $65K and still drives that clunker to work – can’t see him as managing this department”). It’s only after people know you’re rich that you can step out of the need to impress. It’s very hard to get rich that way if you’re depending on others to promote you or invest in you. There’s a reason the elites of society do – and anthropologically almost always have – devote large amounts of time and resources to signaling their wealth: It helps you get richer. Remember all those psych studies where real experts are judged negatively in casual clothes while actors espousing b.s. – but wearing clothes that fit the part – were judged as competent. The idealist who went into Wall Street or engineering, etc. to do well enough to give a lot to charity may well be held back if they give “too much.” And, even when they do “make it,” when will they say enough is enough … because (finally), since many people who were idealistic in youth will have children eventually and almost always transfer their altruistic energies to them first and foremost, being affluent just makes you more able to afford the better schools (either private or by buying homes in the expensive, affluent neighborhoods) and save for – you guessed it – expensive elite colleges! And so the cycle continues.

Again, you have wonderful ideas and points. This is “big thinking” that I would love to see more of. Please continue to develop your ideas and gather information on this extremely important of questions!

Thanks for all you do!

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Nick Cooney February 5th, 2013

Jo, thanks for the kind words, and I agree with your points!

Kelly, thanks for your comments! RE: your point #1 I definitely agree that probably students at ivy league schools are going to be more insular and less likely than some other groups to be persuaded to be altruistic/vegetarian/devoted to making the world better/etc. But even if they were, say, 4 times harder to reach, I think they’d still be the ideal people to be networking with because of the influence those that you CAN reach will eventually have. RE: debt, that’s a good point, though I’d guess that having a Yale/Harvard/etc diploma could help make up for that debt fairly quickly.

I definitely agree with your second point as well - that a lot of people who say they will go into careers to make a lot of money to donate to charity will not really do it, for the same general reasons you outline above. However I think the value in connecting with such people still holds for two reasons. First, a lot of their value is not what they donate but the decisions they make from the positions of influence they may hold. IE if they are a politician, federal judge, business leader, etc., they don’t have to donate a dime to help the world become better, if they are (as a result of your influence) more receptive to advocacy groups pushing for corporate or legislative change that can be a huge help. Second, it only takes one or two high earners who DO follow through to make an incredible impact. Look at the impact of Bill Gates on the world, for example. (not that everyone is going to be a billionaire :) ). But in the animal advocacy world i inhabit, for example, most farm animal protection groups have budgets under $2 million. Having just one or two millionaires who came to care about that issue (due to my influence if i went to school with them and befriended them) and donating heavily to it would make an insanely large difference in the lives of many animals.

I guess in a nutshell, i agree with both of your points but think that despite those limitations there still is a huge amount of potential value.

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jessa May 4th, 2013

Hi!

I think there is a major opportunity for academics-namely when it comes to biological sciences. Just as one brief example-in order to overcome animal testing models, animal advocates need to work from within the system to demonstrate more effective, non-animal models, which is far more effective than external activism. Academics have a major influence on policy and life science academics could use skills for food policy, agriculture policy, scientific testing policy, etc. Non-academic activists may be more effective at influencing the choices of individual consumers-but academics may be more effective at influencing the entire system. Furthermore, academics become expert on a topic- and society at large is more inclined to listen to experts.

Also, I think there is an opportunity for a choice in undergraduate education to be extremely relevant & to make a major impact in one’s life and activism. My undergraduate degree was in biology and the education completely shaped my entire view of the world. When advocating I can make science-based arguments in anatomy, physiology, ethology, evolution, etc. and people I feel people tend to take my arguments to a higher consideration. Also, I found I am much better able to understand the complex ecological impacts of animal agriculture. And I can read, understand, and argue with scientific papers and research. True, if I had chosen to major in medieval literature or business, it probably wouldn’t have made much of a difference to my advocacy skills-but a life science education gives one an advantage.

I would strongly recommend any one who is interested in animal advocacy, and also enjoys the process of gaining an education, to continue on in academia as far as they’d like. If done strategically and if in the right subject, it has potential to make extreme impacts.

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