Would you rather help one person or 200 people, if it took the same effort? If you do what most people
do, you’ll be lucky if you help even one.
Let’s say you recognize that giving to charities can make a profound impact in others’ lives and perhaps
you even believe it’s morally the right thing to do. Perhaps you once met someone who was blind and
now you are drawn to helping the blind. You’ve made the choice of a cause, but there are hundreds of
organizations that help the blind and thus seem deserving of your money.