Our credibility comes from the following sources.
Transparency about our research
We aim to fully explain the reasoning and evidence behind our findings. We do this by:
- Explaining the principles we use to guide our work
- For each individual report, we justify our claims in footnotes, appendices or other reports. If you see a claim that isn’t backed up by a link or citation, you can assume there’s no further justification.
- We make it easy to critique our work by giving a summary of our key findings, explaining our research process, flagging key judgement calls and stating our key uncertainties.
We seek feedback on our work by:
- Asking experts in the relevant area and the people we coach to comment on our work. See our research advisors.
- Publishing all major work on our blog.
- Blog posts are rated by a group of external raters.
Transparency about our organisation
- In-depth self-evaluations every year.
- Updates on our progress and key metrics every week.
- Our annual accounts.
- A summary of the mistakes we’ve made as an organisation.
- We’re affiliated with two research groups at the University of Oxford.
- Read our endorsements and testimonials.
- We’ve been widely featured in the media.
We’ve reached millions of people through our media coverage and over 200,000 people have visited our website. As of our last evaluation in December 2013, we’ve tracked over 100 significant plan changes – people who say they’ve made a significant change to their plans because of us.
Read more about:
- How we evaluate our impact.
- What our users say about us.
- Examples of people who have changed their careers because of us.