How to make your next decision

Our tool makes sure you’ve applied all the results of our research to your next decision, and haven’t missed something important.

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Time needed: 30 minutes

Whether you’ve already got a couple of offers on the table, or are still figuring out where to apply, our tool can help you figure out what to do.

The tool asks you a series of questions to help you clarify your decision, priorities, options and plans of action. It also checks you haven’t missed an important priority or option, and helps you avoid bias.

Usually when making career decisions, people don’t use a process at all, leaving them unsure what to do and open to bias. Others advocate “going with your gut” but there’s not much reason to expect your gut to be reliable when it comes to career decisions.

However, systematic ways of making career decisions rarely go beyond lists of pros and cons. But we can do a lot better. Pro and con lists don’t even address the most important bias – considering too few options – and have many other problems.

We developed our process using the latest in decision making science,1 and then we refined it during one-on-one coaching with over 200 people. The process also checks that you’ve applied the key lessons of all our other research.

Though it won’t tell you what to do, it can make sure you’re in the best possible position to make your decision.

Start the process

Or if you prefer, read an article instead.

Notes and references

  1. We surveyed the following sources:
    • Ariely, Dan. Predictably irrational. New York: HarperCollins, 2008.
    • Arkes, Hal R., and Catherine Blumer. "The psychology of sunk cost." Organizational behavior and human decision processes 35.1 (1985): 124-140.
    • Heath, Chip, and Dan Heath. Decisive: How to make better choices in life and work. Random House, 2013.
    • Hubbard, Douglas W. "How to measure anything." Finding the Value of "Intangibles" in Business (2007).
    • Keeney, Ralph L., and Ralph L. Keeney. Value-focused thinking: A path to creative decisionmaking. Harvard University Press, 2009.
    • Kahneman, Daniel. Thinking, fast and slow. Macmillan, 2011.
    • Larrick, Richard P. "Broaden the decision frame to make effective decisions." Handbook of principles of organizational behavior (2009): 461-480.
    • Tversky, Amos, and Daniel Kahneman. "Judgment under uncertainty: Heuristics and biases." Science 185.4157 (1974): 1124-1131.