Journalism offers the opportunity to spread important information to a wide audience, whilst building a strong and broad network. However the industry is shrinking, so we recommend only pursuing it whilst keeping other options open.


  • Can spread important information to a large audience and shape public debate and opinion.
  • Potential to promote effective causes and neglected concerns.
  • Build a strong and broad network of contacts, which is useful both for advocacy and as a backup for entry to other careers.
  • Possibility of freelance work, which offers flexible hours and possibility of remote work.


  • Shrinking industry due to ongoing shift to digital journalism.
  • Often takes a long time to get a paid position to due high level of competition.
  • Low salaries, especially at the start of your career.
  • Fast pace with constant deadlines and long hours.


Career capital: 

Direct impact: 


Advocacy potential: 

Ease of competition: 

Job satisfaction:

Our reasoning for these ratings is explained below. You might also like to read about our approach to rating careers.

Key facts on fit  

Ability to write engaging stories for a big audience

Next steps

Start writing articles for a blog and try getting pieces published in existing venues. It helps to use your network to get introductions to editors. Afterward apply very widely to jobs.

Sometimes recommended

We recommend this career if it is a better fit for you than our other recommended careers.

Review status

Shallow career profile 

Research process

For this profile, we interviewed NPR correspondent David Folkenflik, New Yorker journalist Larissa MacFarquhar and Julia Galef, host of the Rationally Speaking Podcast.1 We also read the coverage of journalism in the Occupational Outlook Handbook of the US Bureau of Labor Statistics, the journalism profiles on Vault, Prospects, Oxford University and Kent University careers services, among other sources. See all our research in our wiki.

What is this career path?

Journalists report on news through the media to provide reliable information and analysis to the public. Many journalists start off as entry-level reporters. These younger journalists, particularly at large organizations, typically don’t get to choose what they cover, and are instead assigned stories and beats by editors. Some progress to roles in which there is more freedom to choose what they write about, as well as add opinion, perspective and more complex analysis. These include columnists who write opinion pieces and correspondents who cover various locations distant from their main workplace (e.g. the White House) whilst adding their perspective on the news.

Senior roles are usually as editors or producers, who co-ordinate the work of other journalists. There are also freelance journalists, who usually write as columnists and commentators on areas they have expertise in, and often work part-time alongside other jobs. It’s more common for senior staff to have the leverage to get freelance roles.

Data from Bureau of Labor Statistics.

The industry is currently undergoing a major transformation due to the decline of traditional media like print, radio and television and the rapid increase in news content distributed through digital media. This means that the structure of the career is changing and it’s somewhat unclear what it will look like in the future.

What is it like day to day?

The day to day activities of journalists vary by industry, role and level of seniority but almost all journalists spend time researching stories and interviewing people, preparing content for publication and staying up to date with the area they cover. Here are the typical days for several types of journalist:

Why do journalism?

Inform the public

Most people agree that journalists serve an important function – providing reliable information and analysis to the public so that individuals and institutions can make better informed decisions. The potential value of the profession is to provide a public good – a comprehensive and constantly updated account of world events which serves as an independent monitor of power, is a forum for public discussion, keeps the significant interesting and relevant and gives voice to a diverse range of perspectives and demographics.2

Watchdog and investigative journalism has had substantial influence on society, with examples including the exposure of fraud in patent medicines which led to the Pure Food and Drug Act of 1906, the breakup of Standard Oil’s monopoly, the uncovering of the Watergate affair which led to the subsequent resignation of US President Richard Nixon, and the widespread coverage of global surveillance disclosures since 2013.

However, there are parts of journalism which do not contribute to the social function of journalism very much, and may even be harmful (see e.g. yellow journalism and clickbait). It is also unclear how much impact a marginal journalist has. Our guess is that it would be better if there were more able and altruistic people in the industry, especially if they use their position to promote effective causes, which we discuss next.

Potential to advocate for effective causes and neglected concerns

Journalism provides the opportunity to promote effective causes to a wide audience and bring attention to neglected problems. The potential for this is increasing due to a recent resurgence in advocacy and point of view journalism3 and the audience you can reach is very large. 7 in 10 of US adults (164 million) read newspaper content in print or online every week,4 and a story on that’s on the New York Times homepage for half a day gets about 8 million views.5

An important counterpoint to this is that for much of journalism the incentives strongly favour publishing stories which get a lot of views because this is what drives advertising revenue and is core to the business model of most news organisations. This means that many journalists don’t have a lot of freedom to write about the topics they most want to.

However, our impression is that in spite of this, many journalists still have considerable discretion in what they write about, though they may need to spend several years to get to this position. Journalists who work for non-profits, such as ProPublica or publicly funded organisations like NPR and the BBC, get more freedom to write about important issues due to the smaller role that market pressures play in these organisations. And even within for-profit journalism, there are many examples of journalists being able to write about important causes. One example is Vox journalist Dylan Matthews who often writes about basic income, immigration policy and effective giving.

All the people we interviewed were using journalism to promote issues they cared about: David Folkenflik wrote Murdoch’s World – a book about the corruption scandal at News Corporation, Larissa MacFarquhar wrote Strangers Drowning – a book about individuals who go to extreme lengths to help others and Julia Galef’s podcast Rationally Speaking grew an audience of around 50,000, helping build a community of people interested in science and rationality.

Part-time advocacy journalism

Due to the rise of online publications it is becoming easier to get published, which opens up the opportunity to pursue advocacy journalism part-time, as a freelancer alongside another job that pays the bills. We know of several people who are successfully pursuing this option.

Career capital

  • Journalists tend to build strong and broad networks through their work. Even a junior journalist with only a few articles in major outlets can get access to a wide range of people for interviews. This can provide a backup and stepping stone for finding other opportunities.
  • Journalists who cover a broad range of topics also get exposure to many different areas of work, which is useful for exploration value.
  • If you work freelance (which you usually do at the beginning of your career) you learn to be independent and develop skills in pitching and selling yourself.

Freelance work offers flexibility

If you can get reliable freelance work, you get more freedom to choose which topics you write about and you have more flexibility over when and where you work.

Reasons not to do journalism

Highly competitive

Full-time paid positions in journalism are highly competitive due to the large number of people who want them and the shrinking number of positions. In the UK, 47% of newspaper columnists went to Oxbridge and 68% went to a Russell Group university, suggesting that having attended a highly ranked university is important for entry and progression.6 The level of competition means that you often have to spend a long time doing part-time or unpaid work before you can get a paid position. We think that you have a reasonable chance of getting a full-time paid position if you are a relatively able student at a top university and are happy to spend a lot of time writing.

We are unclear about the chances of progression within journalism and to what extent it has an ‘up or out’ promotion structure but we suspect that it is very difficult to get to senior positions. We want to do more research on this question.

Shrinking industry and poor outlook

The Internet has steadily eroded the revenue from print journalism which has led to a sharp reduction in journalists employed by newspapers – from 2002 to 2012 the number of newspaper reporters declined by 24% and newspaper editors by 25%.7

Looking ahead, the US Bureau of Labour Statistics projects that from 2012 to 2022 there will be a 14% decline in the number of reporters and correspondents, a 2% decline for broadcast news analysts and a 2% decline for editors. This is compared to an overall increase of 11% for all occupations.

There is a 14% a projected increase for reporters, correspondents and news analysts employed in the digital information industry, but these positions will face fierce competition due to the large overall decrease in the total number of jobs. You can see the projected numbers of jobs across the different industries below.

Data from Bureau of Labor Statistics.

According to Vault the common exit options for reporters are working in public relations, advertising, and preparing copy for radio and television news programs8, which is a relatively narrow range of exit options compared with relevant alternatives, like consulting.

For a more optimistic take on the future of journalism, see Wired’s coverage of venture capitalist Marc Andreessen’s views.

Relatively low pay

It’s hard to get paid work early on, and even after you get a full-time paid position the median salaries are relatively low. If your verbal skills and drive are good enough to make it as a journalist, it is likely that you could earn much more in other careers like law, consulting and marketing.

Fast pace with constant deadlines and long hours

Journalists have to work fast to research and publish pieces with constant deadlines and may need to work long hours, including nights and weekends.9

Entry requirements

Most journalists have a bachelor’s degree and in the UK, 47% of newspaper columnists went to Oxbridge and 68% went to a Russell Group university, suggesting that having attended a highly ranked university is important for entry.10 In addition to a degree, most have experience working for a college newspaper or an internship, or a portfolio of published work. The key skill you need to have is writing stories that get a big audience, plus good speaking skills for working in radio and television, and it helps to be comfortable with interviewing people.

Who should consider journalism?

If you meet the entry requirements, then if there are issues that you think could benefit from more attention among an audience, and if you can get part-time columnist or commentator work whilst doing something else, then this is a very promising option.

Next steps

Start writing articles part-time to build up a personal library of content you can link to. Then try getting pieces published in existing venues. It helps to use your network to get introductions to editors. Afterward, apply very widely.

Further reading

Notes and references

  1. Our interview with Julia Galef isn’t published.

  2. Our description of the potential value of journalism draws on the material in Bill Kovach and Tom Rosenstiel’s book ‘The Elements of Journalism’. A summary of the book is available on the American Press Institute website

  3. “You’ve also got a public platform to promote neglected concerns. And there’s been a renaissance of new news outlets that openly embrace advocacy and point of view journalism.” David Folkenflik

  4. “The vast majority of U.S. adults, 164 million (69%), read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month.” Newspaper Association of America SenseMaker Report

  5. “NYT recently filmed in our lab for an upcoming story. When we asked how much traffic we should prepare for, they told us that a “popular story” receiving half a day on the NYT homepage (standard for an editorial) gets about 8 million views. They had no estimates on click through from article.” Quora – How many pageviews does a popular NYTimes article get?

  6. “Elitist Britain?” – Commission on Social Mobility and Child Poverty

  7. Vault profile on Journalism (subscription needed)

  8. Vault profile on Journalism (subscription needed)

  9. “The work is often fast paced, with constant demands to meet deadlines and to be the first reporter to publish a news story on a subject. Reporters may need to work long hours or change their work schedule in order to follow breaking news. Because news can happen at any time of the day, journalists may need to work nights and weekends.” Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Reporters, Correspondents, and Broadcast News Analysts

  10. “Elitist Britain?” – Commission on Social Mobility and Child Poverty