Vegetarian Research
For-profit companies (including the meat, egg, and dairy industries) spend countless
dollars each year on market research to figure out the best ways to persuade
the public to consume their products. Vegetarian advocacy organizations have
until recently spent virtually nothing to determine the best ways to persuade the
public, despite the fact that their entire success as a movement depends on getting
individual members of the public to change their dietary behavior. Until things
began to change this past year, there had been virtually no research on the impact of
various programs (i.e., no formal comparing of veg advocacy programs against one
another to determine which are most cost-effective), and also no component testing
of specific aspects of a program (for example, does video A or video B persuade
more people to go vegetarian?).



