Case Study: Designing a new organisation that might be more effective than GiveWell’s top recommendation
Several months ago, we wrote about an easy way to create a charity that’s more effective than GiveWell’s top recommendations. It’s a simple idea: create an organisation that does nothing except fundraise for GiveWell’s top recommendations. It seems relatively easy to raise more than $1 for every $1 invested in fundraising, so it seems relatively easy to act as a multiplier on donations to other charities, and thus create an organisation with a cost-effectiveness ratio that’s higher than the charities themselves.
We were thrilled, therefore, to find that two 80k members, Joey and Xio, are planning to start an organisation that does exactly this. It’s called Effective Fundraising. Their plan is to start by writing grants for Against Malaria Foundation (AMF) and The Humane League for six months. If it goes well, they could hire more people. Longer term, they could expand into others kinds of fundraising. They chose grant writing because (i) surveys of average fundraising ratios found that grant writing earns an average return of around $8 for every $1 invested, which is higher than most other forms of fundraising (ii) the money can be raised within 6-18 months, unlike ‘chugging’ (asking for donations on the street) or door-to-door which takes several years to pay off.
We think:
- Working on Effective Fundraising looks like a very strong option for building career capital.
- They could consider running more experiments before committing to grant-writing for 6 months.
- They may be having less impact than they could because they may not be supporting the most high priority causes.
- They should strongly consider hiring someone else to work for Effective Fundraising as a grant writer.


