An attempt to create a new AMF
There are several health interventions that have been found in academic papers to have a cost-effectiveness that’s similar or better than distributing insecticide treated bed-nets, but which lack a high quality charity to implement them. For someone with the right entrepreneurial skills, it could be extremely effective to create such a charity.
One example of a promising intervention is using mass media to promote positive health behaviours. Development Media International is attempting to become a highly effective, transparent, scalable charity that implements this intervention.
Clara Marquardt, a member of Giving What We Can, recently interviewed Will Snell, a member of 80,000 Hours and the Director of Public Engagement & Development at DMI.
Before scaling up, DMI decided to gather more evidence about the effectiveness of using mass media to promote health, since the existing evidence is patchy. In the interview, Will explains how DMI overcame numerous challenges to design, fund and carry out a $12mn randomised control trial into the effectiveness of their program. He also explains the story and mission of DMI, giving an insight into the advantages and challenges of running an impact-focused charity.

_(749x800)_(500x500).jpg?1381340269)


